Search Engine Optimization (SEO) is one of the first things to learn when you get started in Internet Marketing. Even if you've been around the block a few times and think you already know everything there is to know about SEO, technology changes so fast in this business that it's difficult for even experienced marketers to keep up sometimes. And it's not like there are only one or two steps to the process, either. There have been entire books written about SEO and it seems like every marketer has his or her own secret little twist or method that they use. But before we get into the list of steps, let's explain a little about what SEO does for your site. When you optimize your site for the search engines you're making it easier for them to pick your site out of the crowd.
Take this as an example: when a user goes to the search box and types in the words “Apple Pie” then Google, Yahoo, MSN, or whatever search engine the person is using, is going to give them a list of every page on the Internet that uses the words “Apple Pie”. This list will be ranked according to the authority of those sites with the most popular sites being at the top of the page. So the search engine is like a go-between between the searcher and your site. If your site has something to do with Apple Pie and you want to have it included in that list that the searcher gets back, then you have to use a few different SEO techniques to make sure the search engines know that you have a site about Apple Pie so they'll include you in those results. Otherwise, you could have the best site on the Internet, with the tastiest Apple Pie recipe, and no one will ever know about it. So when you use SEO techniques to optimize your site you're making it easier for searchers to find you by telling the search engines what your site is all about.